Friday, 30 September 2016

LO1: Marketing and distribution methods

Marketing- making your audience aware of a product
  • posters/billboards
  • social media (interactive, feedback, free, )
  • leaflets

distribution- means of getting you advertising out to your target audience

  • handouts
  • shops
  • subscription post
things that need taking into account when considering advertising rates
  • size of the ad
  • location of the ad in the mag back page adverts can pay for the cost of the advert
  • type of magazine
  • size of readership/circulation
  • paper quality/type
  • weather or not they need to make the magazine

Advertising rates- how much you are charging to advertise in a magazine

Media Pack-used to attract advertisers to a publication
  • information about demographics
  • cost of advertising
  • what the magazine is about






















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